Niche skin care marketer Skyn Iceland, which is expanding its wholesale distribution at Sephora, plans to launch a brightening product this spring called Arctic Brightening Serum.

“This is our first whitening product,” said founder Sarah Kugelman, who noted that the formulation features kombucha tea, “a natural whitening ingredient.”

Arctic Brightening Serum, which is priced at $65 for 30 ml., is also designed to have antiaging benefits. It features a blend of arctic and maral roots as well as Siberian ginseng, a complex that is said to protect the skin. An ingredient called retinol derivative is designed to reduce the appearance of fine lines.

Plans call for Arctic Brightening Serum to be launched at selected Sephora stores in June and reach about 230 domestic and international doors by September. Skyn Iceland is carried in a handful of doors in Canada, the U.K., Spain and Iceland.

The brand, which was launched in January 2005 at Henri Bendel with seven products, has grown to include 17 items. Industry sources project the firm, whose sales were less than $1 million in 2005, will have sales in excess of $5 million this year.

Much of the brand’s distribution is through Sephora. It was rolled out to 60 of the retailer’s locations this month, for a total of 163 Sephora doors. Skyn Iceland was launched at the perfumery chain in March 2005 as part of a 10-door test.

The brand, which appeared on QVC three times last year, is to appear on the U.K.’s version of the network in the summer.

“The strategy is to continue to grow and expand where we are,” said Kugelman, “and add new distribution but keep it [selective].”

Kugelman’s future plans for the brand include a line of organic body products, which is slated for an August introduction. The line, called Skyn Iceland Body, is to feature formulations that are at least 75 percent organic and 100 percent natural or naturally derived, said Kugelman, who is in discussions with organic certification bodies.

Skyn Iceland launched its first day cream two months ago, an item that features a 5 percent concentration of sodium hyaluronate and peptides, as well as aloe as an antiirritant. Called Pure Cloud Cream, the item joins a day lotion and night cream within the product assortment, which is free of parabens, petroleum, mineral oil and sulfates.

You May Also Like

This story first appeared in the March 31, 2008 issue of WWD. Subscribe Today.

— Matthew W. Evans

Artists by Timothy Priano, Next Model Part Ways

LOS ANGELES — Hairstylist and makeup artist agency Artists by Timothy Priano is parting with Next Model Management after a 10-year working relationship.

Artists, which billed $10 million last year and had used Next’s office space and accounting services, is pursuing branding and marketing strategies outside of the modeling industry. Artists represents hairstylists Oscar Blandi, Peter Butler and Tracey Cunningham, and makeup artists Matin, Leslie Lopez, Kristofer Buckle and Brigitte Reiss Andersen.

“We just couldn’t come to an agreement to go any further,” said Priano, who has been an agent for 28 years. “In our world of fashion and beauty, beauty is more important right now. It is not about models right now. It is about making the celebrity look good.”

In New York, where Artists is based, its offices have been moved to 131 Varick Street. In Los Angeles, Artists’ offices are housed at Elite Model Management in Beverly Hills. Priano estimated Artists’ business has grown 20 percent annually with around 12 employees.

— Rachel Brown

Waldron Joins Tom Ford Beauty

Diana Waldron has been named vice president of global marketing at Tom Ford Beauty. She reports to Joe Spellman, acting general manager of Tom Ford Beauty, a unit of the Estée Lauder Cos. Inc.

Waldron, who has been a marketing consultant for Lauder for two years, first consulted for the firm’s Aramis and Designer Fragrances division, then for Tom Ford Beauty. She began her career in marketing and global business development at Colgate-Palmolive, has worked in senior marketing positions with Dior Beauty and Calvin Klein Cosmetics and was vice president of marketing for Coty Prestige.

— M.W.E.