By  on December 6, 2017

SmileDirectClub is seizing opportunities as many brick-and-mortar retailers reduce their number of physical stores.

Coinciding with real estate opportunities is the beauty at-home movement. Consumers looking to duplicate services they used to have to visit a salon or professional office has created a booming at-home beauty market. Sales of at-home teeth whitening, in fact, exceed $300 million per year, according to IRI data. At-home teeth straightening is the latest to garner interest, propelling growth of  SmileDirectClub.

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