A VERY BIEBER CHRISTMAS: Tween heartthrob Justin Bieber created a holiday sales mania at Wal-Mart, which created a dedicated display of Bieber-themed goods for the Christmas season. Bieber’s nail polish collection with Nicole by OPI — with song-inspired shade names, including One Less Lonely Girl (lavender) and Give Me the First Dance (silver) — completely sold out in the 3,000 doors where it was sold. “The call center in Bentonville was flooded and flooded with calls with people wanting to know where they could get the nail polish. We just couldn’t keep up,” said Carmen Bauza, Wal-Mart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care. She added, “We thought it would be a stretch since he doesn’t wear nail polish.” Bauza said Bieber’s unisex scented wristbands and dog tags by Etoile Nation also were brisk sellers.

This story first appeared in the January 7, 2011 issue of WWD. Subscribe Today.

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