A VERY BIEBER CHRISTMAS: Tween heartthrob Justin Bieber created a holiday sales mania at Wal-Mart, which created a dedicated display of Bieber-themed goods for the Christmas season. Bieber’s nail polish collection with Nicole by OPI — with song-inspired shade names, including One Less Lonely Girl (lavender) and Give Me the First Dance (silver) — completely sold out in the 3,000 doors where it was sold. “The call center in Bentonville was flooded and flooded with calls with people wanting to know where they could get the nail polish. We just couldn’t keep up,” said Carmen Bauza, Wal-Mart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care. She added, “We thought it would be a stretch since he doesn’t wear nail polish.” Bauza said Bieber’s unisex scented wristbands and dog tags by Etoile Nation also were brisk sellers.
A HAND UP: The clinical skin care brand, Dermalogica — which celebrates its 25th anniversary this month — has launched a global philanthropic initiative called Financial Independence Through Entrepreneurship that aims to fund the businesses of 25,000 women through microloans. Sales of Dermalogica’s five top-selling products will fund the effort. Daily Microfoliant, Precleanse, Total Eye Care, Intensive Eye Repair and Skin Hydrating Booster will all contribute $1 toward an entrepreneur of the consumer’s choice through the Web site joinfite.org. After entering a special product code, consumers can choose the region of the world, as well as the type of industry, that they wish to receive the dollar, and then track the business activity of the specified entrepreneur. Dermalogica has partnered with nonprofit microfinance lender Kiva.org to help facilitate the loans through joinfite.org and connect consumers with female entrepreneurs from more than 50 countries. The initiative stems from Dermalogica founder Jane Wurwand’s struggle to get a $10,000 loan to start her business in 1986. Wurwand said, “This initiative is designed to help marginalized women in the belief that women’s financial independence is a key step in creating a healthy economy.”
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ECO LADY: Actress Alicia Silverstone continues to be a designer for her eco-friendly accessories line, EcoTools by Alicia Silverstone. In fact, the actress just finished promoting the brand’s latest products, which include a Deluxe Pencil Case, a four-piece Backstage Vanity Brush Set and a Hanging Valet. EcoTools, said the famous vegan, uses bamboo handles and recycled metal in their makeup brushes, hemp in their makeup bags and packaging sourced from tree-free stone paper. In designing the new items, Silverstone said her aim was to have them judged on a beauty level the same way the “vinyl, horrible [makeup bags] are judged.” While EcoTools’ bristles are made of Taklon, a synthetic fiber — “that’s my one little ‘eeks,’ ” Silverstone said — “EcoTools is the most PC of all the makeup accessories that exist,” she said. Living green comes naturally to Silverstone, who walks the walk, not just talks the talk. “I have solar panels, drive a Prius, don’t flush when I [only] pee, have a filter so I never buy plastic water bottles and I only buy recycled paper products.”