BROOKLYN BEAUTY: Sira La Mode Salon has opened its doors in Brooklyn, but said its decor and service are like what one would expect from a Manhattan outpost. Decorated with “crisp colors of popcorn white, beach yellow and chocolate brown with each styling chair, hair dryer and bottle of shampoo neatly in place, the salon seems fitting of downtown TriBeCa, yet it finds its home on the other side of the Williamsburg Bridge,” said the company. Co-owner Eli Pascal has also established a reward program offering points to clients for every dollar spent, friend referred and appointment booked online. Head stylist and owner Crystal Hoseine encourages the curious to drop in at the 1094 Dekalb Avenue salon for a consultation.

This story first appeared in the May 28, 2010 issue of WWD. Subscribe Today.

AGING WITH FINESSE: The Finesse hair care brand is launching a line of shampoo, conditioner and styling items targeting aging hair under Finesse ReVitality. The line, which will be priced at $4.99, has been formulated with a complex of collagen, CoQ10 and antioxidants, ingredients meant to improve hair’s strength and softness after just one use. Finesse ReVitality is designed for the 35- to 54-year-old woman who likely colors her hair and includes Hydrate & Recover conditioner, Volumize & Correct shampoo, Volumize & Correct conditioner, Fortify & Protect leave-in treatment and Stimulate & Refine scalp balm. Items are now available in Rite Aid and Meijers.

FOR THE SAKE OF BRONZING: Physicians Formula hosted a citywide bronzing bonanza Thursday, dispensing 2,500 coupons for the company’s bronzers, as well as freebies and bronzer applications to New York City passersby. From locations including Penn Station, Times Square and Herald Square, customers received complimentary on-the-spot bronzing tips and application from Shimmer in the City makeup artists, special Physicians Formula Duane Reade coupons and chances to win Duane Reade gift cards if they were the first four at each stop to utter, “I want to get my bronze on!”

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HIGHBROW: Hibba Kipal, a self-anointed “browologist,” has opened Hibba NYC, a salon in the heart of SoHo. Located at 448 West Broadway, Hibba NYC is decorated with candles and plays meditation music, and offers Kipal’s accomplished threading services for brow-sculpting and facial-hair removal. She coined the term Browology, which is copyrighted, which she defines as the “signature brow-sculpting art of creating perfect eyebrows for the face.” Each service she performs starts with a consultation. Then, she draws the ideal brow shape with a brow pencil on the person’s face and threads around the shape. She ends the service with a temple massage and rosewater compression. Hibba NYC uses only natural cotton thread for threading and two natural waxes, Sugaring and Azulene.

ALL IN THE FAMILY: Jerry Hall and Georgia May Jagger don’t only have genes in common. The mother-and-daughter duo is also sharing a spokeswoman gig for Australia’s sun care brand Invisible Zinc. Hall and Jagger, who appear in ads in the U.K. for the sun care brand, attended a breakfast for its launch in Selfridges on Thursday and spoke about the importance of using sun-protection products. Jagger, whose modeling career is blossoming, recalled playing with her mother’s lipsticks as a child. “[Now] I’m learning all the makeup tips from Georgia,” said Hall with a smile.

HIGH BROW SCENT: London’s Victoria and Albert Museum will introduce a fragrant tribute to its “Diaghilev and the Golden Age of the Ballets Russes” exhibition, which will open Sept. 25. Dubbed Diaghilev, the fragrance was created by Roja Dove, who was inspired by the energy and creativity of Sergei Diaghilev’s productions for the Ballets Russes. The juice features notes of rose de mai, oakmoss, vetiver and bergamot. “Diaghilev loved scent so much that when he traveled, the drapes always had to be scented,” said Dove, adding curators of the V&A exhibition contacted him to confirm the detail and their collaboration kicked off. “That was how the conversation started.” One thousand bottles of the eau de parfum will be produced. They will go on sale in September at the V&A shop and the Roja Dove Haute Parfumerie in Harrods, priced at 75 pounds, or $108 at current exchange, per 100-ml. bottle.

LEGAL WRANGLE: The Court of Appeal in London grudgingly upheld a European Court of Justice ruling last Friday in a long-running trademark case that pitted L’Oréal against Bellure NV, Malaika Investments and Starion International. In line with a 2009 ECJ ruling, the London court found in favor of the French beauty giant. However, in the London court’s judgment, Lord Justice Jacob expressed regret about the ECJ ruling and said applying it was his duty. He said he believed the defendants are “muzzled” because of the ECJ’s decision since it means fragrance manufacturers would be blocked from using comparison lists. Such lists are used to indicate which fragrance’s smell is like another trademarked one. He said lower-income customers would lose out since they will not be informed that inexpensive scents smell like branded products they are unable to afford. “Moreover, there is no harm to the trademark owner — other than possibly a ‘harm’ which, to be fair, L’Oréal has never asserted,” the ruling states. “That ‘harm’ would be letting the truth out — that it is possible to produce cheap perfumes which smell somewhat like a famous original.”

KIEHL’S ITALY MOVE: L’Oréal-owned Kiehl’s Since 1851 is enlarging its Italian retail presence. Following the inauguration of a new 40-square-meter freestanding store in Milan’s Brera arty district last week, the company has revealed plans to open another store in central Rome later this year. Inspired by a traditional pharmacy, a fast-growing and popular retail channel in Italy, Kiehl’s new Milan store — neighbor to the city’s Academy of Art, antique stores and galleries — mixes vintage furniture alongside a range of 200 items that include Italian favorites Acai skin care line, and Kiehl’s best-selling product in Italy — Original Musk Eau de Toilette — based on a historical love potion. Kiehl’s opened its first Italian store in 2006 in the city’s Porta Ticinese district and has around 13 points of sale, including a corner in the La Rinascente department store.

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