DIESEL DETAILS: Diesel chief executive officer Renzo Rosso has high hopes for the fragrance he plans to launch in September with his fragrance licensee, French beauty giant L’Oréal. The long-term deal announced in January 2006 entails a launch budget of $56.5 million as well as market research interviews with more than 1,000 consumers in about half-a-dozen countries, including the U.S., Japan, France and Italy. Plus, Rosso had to overcome his lifetime dislike of perfume. “I hate perfume personally,” Rosso said, while visiting Los Angeles on Wednesday to unveil a flagship on Melrose Place for his Italian denim and sportswear company. Rosso said he made an exception for the new fragrance, which will be available in men’s and women’s versions. While Diesel is hammering out details for U.S. promotions, Rosso said 70 percent of the marketing push in Europe will be on TV.
CASH INFUSION: Scott Barnes Beauty, the three-year-old cosmetics firm founded by the celebrity makeup artist of the same name, has closed a round of equity financing with Oryx Capital International Inc., an Illinois-based private equity firm. The beauty company noted in a statement that the undisclosed sum would be used for new product development, marketing and expansion of the brand’s distribution network. “We are confident that Oryx will be a strong partner for Scott Barnes Cosmetics and will support the continued growth and success of the brand,” Barnes said in the statement. Nicole Korczak, managing director of Oryx Capital, added in the statement, “We look forward to working with Scott and the rest of the Scott Barnes team to continue to launch new and innovative products and expand the company’s distribution channels.” The Scott Barnes brand is carried by Saks Fifth Avenue, Bloomingdale’s, Holt Renfrew, Selfridges and QVC.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx