FEKKAI MAKES SCENTS: For Holiday, Frédéric Fekkai is launching a limited edition collection that looks to delight the senses. Comprising a shampoo, conditioner, scented hairspray and eau de parfum under the Fekkai Sensuelle brand, each item is fragranced with a blend of neroli, lemon leaf and orange bigarade top notes, mandarin, bergamot, jasmine and fleur d’oranger middle notes and base notes of musk, amber, honey, cumin, birch and carrot seed. Overall, the scent of the products are “feminine” and reminiscent of white flowers. The hair care items, which use silk proteins to strengthen and improve overall hair health, will be priced from $30 for the hairspray to $45 for the shampoo and conditioner. The eau de parfum will sell for $95. Fekkai Sensuelle will be available beginning in October at Frédéric Fekkai salons, and retailers including Neiman Marcus, Sephora, Saks Fifth Avenue, Nordstrom, Bloomingdale’s and Lord & Taylor.

This story first appeared in the September 11, 2009 issue of WWD. Subscribe Today.

VASELINE JOINS BACKSTAGE FRAY: Unilever’s star personal care brand, Vaseline, has for the first time partnered with fashion week, and is the official skin care sponsor for the spring L.A.M.B. fashion presentation, designed by Gwen Stefani. The partnership looks to introduce Vaseline’s new body lotion, Sheer Infusion with Stratys-3, which launches to mass stores at the end of the month and uses a patent-protected formula to infuse and suspend moisture better than any other lotion on the market. “It is the biggest breakthrough in body lotion in 10 years,” according to Srini Sripada, marketing director, Unilever Skin Care. Sheer Infusion enters stores the last week of September and will sell for $6.25 for a 6.8 oz bottle and $8.99 for a 13.5 oz pump.

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SHU’S NEW SKU: Shu Uemura Art of Hair is launching a nourishing protective oil that marketers said will allow users to “get the hair you were born with.” The oil, Essence Absolue, uses camellia oil to restore hair’s luster and is designed to be used in several different ways, depending on hair type. For very dry hair, Essence Absolue can serve as a leave-in conditioner. For a nourishment boost, it is meant to be used before shampooing. In the salon, it can used during color application to help preserve hair color or can be used to upgrade a blowout service for an Ultra Shine style. The oil, which will sell for $65 this month at Shu Uemura salons nationwide, should be used discreetly: four pumps for dry rebellious hair, and only one to two pumps for other hair types.

SCHOOLING ASIA: Stuart Gavert, co-owner of the Beverly Hills salon Gavert Atelier, has helped launch a company called Asia Hair Color to provide online educational video tutorials for colorists in Asia. Gavert, along with Asia Hair Color creative director Jonathan Castellanos, has developed streaming instructional video programs for various levels of color expertise from basic to master. The goal is to sell the videos to beauty schools in Japan for around $30,000 to use in their color curricula. Thailand and China are also targets, and Gavert, who has taught in Asia for 15 years, will be an instructor at the University of Hong Kong, which is setting up a beauty school.

‘TINI GETS BIGGER: Huntington Beach, Calif.-based ‘Tini Beauty, which started with Nailtini nail products five years ago and added Liptini lip products two years ago, is introducing Eyetini later this year with 16 stockkeeping units in the eye category. Some upcoming eye items are $18 Eye Cordial, a base and shadow tint combo, an $18 eyeliner called Swizzle Stick, $18 Magnum mascara, and $25 Double Shot, a mascara and mechanical eyeliner duo. Product launches slated for Liptini include $24 Double Shot stain and gloss duo, and $18 Lip Soda plumping lipstick. ‘Tini Beauty is currently in around 70 U.S. stores, most notably Beauty 360, and is scheduled to enter Duane Reade’s new concept store next month. Michelle Toma Olson, founder and president of ‘Tini Beauty, expects the brand’s business to grow 40 to 50 percent this year.

AVEDA FOUNDER TO KEYNOTE HBA: Horst M. Rechelbacher, founder of Aveda and Intelligent Nutrients, will deliver a keynote presentation on Tuesday, Sept. 15, at 9 a.m. kicking off HBA Global Expo’s beauty show, held at the Jacob K. Javits Center in New York. HBA Global Expo is a leading product development event for the personal care, fragrance, well-being and cosmetic industries and will run until Sept. 17. In 1978 Rechelbacher founded Aveda Corporation, a global plant-based cosmetic company, which he sold to the Estée Lauder Cos. Inc. Most recently, Rechelbacher created Intelligent Nutrients, an organic beauty company. In addition to the keynote presentations, which includes a speech by Carol’s Daughter’s Lisa Price, HBA will feature educational programs addressing marketing, product development, business strategy and trend forecasting topics. There will also be three workshops on medical sourcing; antiaging and stem cells and bioactives influence on skin function.

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