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HAIR RAISING: L’Oreal is launching a 25-item hair color line called Natural Refiner, one that allows women to get as close to their natural hair color as possible … Dove is repackaging its hair care line in July in containers that resemble the brand’s oval-shaped moisturizing bars … Conair is launching brushes with tourmaline in October … Scunci is planning a fashion-oriented headband program for 2006, a hair accessories segment it expects to be huge next year … LN International has launched ucolor, a semipermanent touch-up color for beards and mustaches … Key Brands is gearing up for Ultra Vital Care, a hair care line complete with shampoos, conditioners and styling items with prices at $9.99…Colomer is launching Tress Tranzitions, a new styling line for the ethnic market, which is formulated to make curly hair straight without chemicals.

ANNIVERSARY PARTY: Schwartzkopf & Henkel is celebrating its first year as a new company, one that saw 32 new items launch under its three major divisions, Dep, LA Looks and Got2B. For 2006, several new items will appear under the existing volume line, 2Sexy, and curl line, Curl-vacious. LA Looks, the company’s quality gel brand at a value, will seek additional unique ways to deliver gel to hair. In 2005 LA Looks launched Liquid Gel and Aero Power Gel (a gel in a mist). Dep, which has been embracing the male consumer, will launch a subline targeting the metrosexual male. Citre Shine, which was repackaged for 2005, will launch an entire hair care line around its star product, Shine Miracle. The line will include a shampoo, conditioner, gel, mousse, hair spray and a volume lotion and retail between $3.99 and $5.99.

SEEN AND HEARD: R&B/hip-hop songbird Ashanti will soon have a fragrance set to bow at mass … Jordana Cosmetics is being reintroduced to mass, complete with a “premium” tag, InColor by Jordana … Shave Mate is offering the first triple blade razor equipped to dispense shaving cream from its handle, the Ladies Diva (for women) and the Men’s Titan (for men).

This story first appeared in the June 10, 2005 issue of WWD. Subscribe Today.

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GOOD VIBRATIONS: Seems vibrating is one way to shake sales up. Sally Yanke, director of cosmetics for Medic Drug Inc., was one of numerous retailers all shook up over vibrating soap from Drygel called Shower Buzz. That wasn’t all that was vibrating at the meeting — there was the Vibrance vibrating razor by Gillette and a new line of personal massagers from Durex, including a vibrating ring.

GREEN ACRES: NO-AD has pulled together its concept for a skin care line formulated with quick lipisomes and natural active ingredients designed to rival the likes of Origins and Aveda. Green Canyon Spa, which was just a concept in February, launched in Wal-Mart last week and is set to roll out to Walgreens, Rite Aid and Longs in time for back-to-school. The line has antiage items, such as Skin Barrier Serum, and cellulite products, such as White Tea Anti Cellulite Slimming Cream & Gel. Items retail between $7.50 and $18.

BEYOND MASS: Lake Consumer Products is targeting women with three new beauty care items that start out as a liquid and dispense as a foam. There’s a shave and shower foam, a foamy skin conditioner and a feminine wash, each with long-lasting fresh scents and easy-to-rinse-off formulas. The Beyond Fresh products will retail for $6.99 and will be merchandised in the feminine hygiene area of stores.

TRIMMING IN STYLE: Nail implements don’t need to be blah and boring. Universal Group introduced Professional Beauty Tools, a new line of implements in a range of colors (melon, blue and purple) with the tag line, “smart and beautiful.” A smattering of the products include Tweeze tweezers, Trim Away manicure scissors, In the Buff Polishing Powder and Cuticle Eraser with a ceramic tip. They range in price from $5.99 to $9.99.

“ALL MY CHILDREN” GETS A STEPCHILD: AMC Fragrances will add Fusion, a new scent, to complement Enchantment, which launched earlier this year. Like Enchantment, the launch of Fusion will be written into the script of “All My Children” and launch exclusively at Wal-Mart.

MILKING IT: Idelle Labs, which purchased the Skin Milk skin care brand from Natera in November, has paired down the line from 15 stockkeeping units to 11 and is merchandising products such as lotions and scrubs in the bath section of stores. Skin Milk retails for $4.99.

GIFT BOX: This holiday, Jane cosmetics will launch a pack of four top-selling lip gloss shades and Makeover in a Box, a four-tiered compact of concealer, bronzer, eye shadow and lip color palettes for $5.99. Jane will also introduced Eye-Zing, a pan of three refillable shadows — shadow, contour and highlighter.

VERSATILE BEAUTY: Del Laboratories‘ Sally Hansen brand hopes to pump up lips and sales with LipInflation, a lip plumper similar to that of LipFusion, which sells in Sephora for $36. The item is one of six new lip treatments Sally Hansen has planned. The company has also put together an upscale hand treatment collection that includes a Skin Brightening Cream, Hand Resurfacing Cream, Miracle Cure and Anti-Wrinkle Cream. For nail care, Sally Hansen introduced a French Manicure Kit with a pen that easily creates a white tip. The company is also launching high-shine nail color Nail Glossies under the N.Y.C. banner.

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