L’OREAL PARIS TO CLOSE STORES: L’Oréal Paris is planning on closing its two stores on Saturday. The stores, located in Beverly Center in Los Angeles and Westfarms mall in Farmington, Conn., were often referred to as Living Labs given their insight to customer shopping habits, merchandising and marketing issues. In response to the closings, the French beauty giant said in a statement it is now “exploring new alternative venues to reach consumers.” The news of the closings, which was first reported by drugstorenews.com, follows a host of changes at L’Oréal, most recent of which includes a new president at its North American operation, Frederic Roze. Business at L’Oréal’s two Lancôme stores appear to be operating as usual.

This story first appeared in the February 27, 2009 issue of WWD. Subscribe Today.

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