RANDOLPH TO MURAD: Marina Randolph has joined El Segundo, Calif.-based Murad Inc. as the executive vice president of direct sales. She takes over the post formerly held by Carey Grange, who was named president of New York-based Temptu in March. Randolph most recently was vice president at BeachBody LLC, where she led the fitness infomercial specialist’s Breakthrough in Beauty division that included the brands Timeless Secret and Derm Exclusive. Prior to BeachBody, Randolph was a vice president at Guthy-Renker, working on the Proactiv Solution and Principal Secret brands.
KISS ENTERS MASS HAIR CATEGORY: Nail care mass market leader Kiss has created a division that will bring its knowledge of the pro hair care appliance sector to the masses. Kiss, the parent of SalonTech, a pro hair care brand, has created Kiss Silicone Protexion flat iron, one the company said is the first in the mass market to use a silicone bar on each ceramic plate to help create a coat of moisture on hair to preserve the shape of the hair cuticle. A microprocessor allows for heat up to 420 degrees in 18 seconds. The iron will sell for $49.97 exclusively at Wal-Mart.
THAT NEW CAR SMELL: Luxury car company and fashion show sponsor Mercedes-Benz is getting into the fragrance game. Versailles, France-based INCC Group will develop the first Mercedes-Benz fragrance line through a license agreement. Rémy Deslandes, president and chief executive officer of INCC Group, said, “I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.” A selective launch is planned for 2012. INCC Group currently distributes its own brands, including Axis, Yujin, Elanzia, Esprit de Versailles and Hoops.
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RESTORE THE PROBLEM: Living Proof is launching Restore, its latest hair care range, which targets the causes of dry and damaged locks without oils and silicones. Living Proof said Restore is the first weightless solution that aims to reduce the porosity of dry or damaged hair to make it look, feel and behave like virgin hair. Restore includes a shampoo ($28), conditioner ($28) and mask treatment ($42) that’s been developed with Living Proof’s moisture-controlling molecule, polyfluoroester, to create a protective layer and to reduce porosity by 100 percent. According to the company, 94 percent of women said that Restore does not weigh hair down. The line will be available at Sephora, QVC, Ulta, Nordstrom and livingproof.com mid-September.