THIRD TIME’S A CHARM?: The brand that just won’t die, Salon Selectives, has found a new home: Beautology Brands Co. The maker of Charles Worthington London, Chemistry Salon Labs and Daisy Fuentes Style Pro has purchased Salon Selectives for an undisclosed amount. Stuart Straus, president and chief executive officer of BBC, said Salon Selectives will become a value brand and will gain distribution in late 2009 or early 2010. In 2007, Salon Selectives was purchased by Selective Beauty Brands from Unilever for a planned 2008 relaunch to the mass market. Late last year SBB pulled the plug as financing ran out. Under Unilever, the brand peaked at a 6.5 percent market share and annual sales of $275 million in the Nineties. It was pulled from shelves in 2005 as sales fizzled.

This story first appeared in the March 27, 2009 issue of WWD. Subscribe Today.

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