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Snippets: Sothy’s Spot … SPA Expo Comes To Town … Dermed Change …

SOTHYS SPOT: Sothys Paris opened its first U.S. spa last week. L’Institut Sothys Paris — New York, located in midtown Manhattan, was designed to replicate the French spa experience. The tri-level 5,000-square-foot space...

SOTHYS SPOT: Sothys Paris opened its first U.S. spa last week. L’Institut Sothys Paris — New York, located in midtown Manhattan, was designed to replicate the French spa experience. The tri-level 5,000-square-foot space houses 10 treatment rooms. The spa’s retail area stocks the full range of Sothys products — from makeup to men’s grooming.

Sothys most notable attribute is a hydrotherapy room outfitted with a Hydro-Tone tub. The tub can be customized for specific treatments, such as under-water massage and color therapy. Other standout features of the room include a cascading waterfall and a skylight view of Manhattan. The spa also houses a French bistro — complete with Sothys china, and a manicure and pedicure station.

SPA EXPO COMES TO TOWN: Exhibitors at The American Spa Expo featured their newest products this week at New York’s Jacob K. Javits Convention Center. Among some of the news to emerge at the show was Shira Esthetics, a skin care line sold in salons and spas, recruiting Olympic gold medalist Oksana Baiul, 26, as its official spokeswoman. The figure skater was acquainted with Shira products while getting a facial at Lana’s Salon in New Jersey. Once company president and chief executive officer Yair Nezaria got word that Baiul used Shira products, he approached her to be the face of the brand. A print ad campaign featuring Baiul launched this month and will appear in spa industry publications. In the ads, she is pictured with a serum for the company’s newest endeavor, Omega-3 Skin Care. The eight-item line, which targets dry or mature skin, contains formulas infused with omega-3 fatty acids, billed as the building blocks of the cell membrane. According to the company, when topically applied, omega-3 helps soothe inflamed skin and yields a supple, radiant appearance. Products in the daily regimen, which range from $28 to $48, include Purifying Foaming Cleanser, Toning Pads, Derma Lift Eye Gel, Replenishing Day Cream, Replenishing Night Cream, Velvet Moisturizer for oily skin, Nourishing Mask and Firming Serum. At the nearby DermaNew booth, co-founder Dean Rhodes briefly discussed the company’s first endeavor into professional skin care tools, which will launch in spas and salons later this year. Rhodes said the new microdermabrasion equipment will revolutionize the way treatments are performed. And, at the Repêchage booth, there was discussion about the company’s launch of Hydra Soleil, a new line of sun care products targeting sun worshippers and those looking to get bronze without stepping in the sun. The line consists of five sun care products, formulated with high levels of vitamins A and E and a blend of green, white, black and African red tea. The Hydra Soleil collection comprises Hydra Soleil SPF 30 Water Resistant Sunscreen, Hydra Soleil Deep Relief Tea Gel Pure Cool Comfort, Hydra Soleil Selftanning Gel, Hydra Soleil SPF 15 Sunscreen Lip Shield and Hydra Soleil Sunscreen Lotion SPF 15.

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DERMED CHANGE: Al Doeve has been appointed general manager of operations at skin care marketer Institut’ DerMed. He is responsible for improving the firm’s business processes. Doeve has previously worked as a consultant in the manufacturing, service and technology industries. He is also an examiner on Georgia’s Oglethorpe Award Board, which recognizes the performance of organizations within that state.

UNIVERSAL MOVE: Frank J. Loffa has been named vice president and general manager of Universal Group, a sales and marketing agency that handles Procter & Gamble’s Old Spice and Noxzema brands. Loffa’s responsibilities will include category management, marketing and trade and customer relations. A 20-year marketing veteran in the health and beauty industry, Loffa will report to Universal president Afshin Moghavem and will be based at the firm’s Los Angeles headquarters. Loffa previously founded Enormarel Cosmetics, where he launched Petal Fresh Pure skin care products.

SPANISH BEAUTIES: Spain’s fragrance sector had sales of 372 million euros, or $486 million at average exchange rates, last year, accounting for 61 percent of total beauty sales in that country. Skin care and treatment products generated 26 percent of sales and makeup garnered 13 percent of sales, according to published reports. The 10 best-selling scents were, in order, Eau Rochas by Rochas; Christian Dior Parfums’ J’Adore; Chanel No. 5; Thierry Mugler’s Angel; Lancôme’s Trésor; Anaïs Anaïs by Cacharel; Jean Paul Gaultier’s Classique; Lancôme’s Miracle; Noa by Cacharel, and CK One.

CLINIQUE SERIES: Clinique Laboratories has financed a four-part series produced for National Public Radio called Skin Revealed, which focuses on multiple aspects of the skin, including medical breakthroughs, illness, psychological aspects of touch and the use of cosmetics. The series began airing March 14 and will continue in selected U.S. markets through May. The first installment, titled “The What and Why of Skin,” looks at the skin’s role over time; “The Naked Truth — Medicine and Skin,” documents a laser resurfacing treatment; “Up Close and Personal — The Psychological Aspects of Skin and Its Relationship to Our Sense of Self” explores the effects of touch, and “Uniquely Human — How We Nurture Skin and How It Nurtures Us” focuses on things humans do to decorate their skin, including tattooing and piercing.

HOLDING COURT: Actress Courteney Cox made her first appearance as spokesperson for the upscale derm line Kinerase at midtown eatery Brasserie last week. When it comes to her favorite beauty brand, the 40-year-old, former “Friends” star, busy new mom (daughter Coco just turned 10 months old) and self-professed “product junkie” said she has gone as far as to “smuggle it in from Canada” via a Web site. However, she said she has no plans to extend her enthusiasm for beauty any further than the current partnership with Kinerase, not even into the realm of celebrity fragrance. “Not at the moment,” she said. “This is my first [beauty partnership] and hopefully it will be a long relationship.” These days, Cox spends most of her time running entertainment development firm Coquette Productions, a company she started with her husband, actor David Arquette, but said she’s hardly ever without her daughter in tow: “Coco comes to the office every day.” Cox said her next project will be the film “Zoom,” co-starring Tim Allen.