Walgreens Boots Alliance brands are getting behind social issues rather than just selling products. For example, the company’s Sleek Makeup brand silenced Makeup Shamers late last year with a campaign called My Face, My Rules. This month, the Soap & Glory banner revealed a campaign called More Than Lips, an initiative that reinforces the notion that women should always speak up and share what makes them feel powerful.The campaign microsite, along with the brand’s YouTube channel and Instagram account, features a two-minute video to highlight the campaign message and encourage viewers to join the conversation by sharing the video on their own social sites with the hashtag, #MoreThanLips.Soap & Glory isn’t just paying lip service to the message. The initiative also supports She Should Run, a national organization working to increase the number of women running for elected office to 250,000 by 2030. For the duration of the campaign, Soap & Glory has vowed to donate $5 to the organization for every Instagram post with the #MoreThanLips hashtag, up to $20,000.The campaign has its roots in the Los Angeles Women’s March, which took place on Jan. 20, 2018. At the march, Soap & Glory invited marchers to test a Soap & Glory lip product — such as the brand’s Poutstanding Lip Contour Crayon — enter a private video booth and share their thoughts on what it means to be a woman today. Those recorded stories were used to create the campaign video.The goal of the campaign is simple — abolish the outdated concept of judging women purely on appearance. By focusing solely on the women’s lips during the video, the brand aims to give women a platform to share their uncensored thoughts and feelings on the hardships women face today.In addition to the attendees filmed at the march, the video also features top social media influencers including Nabela Noor, Jessie Paege, Courtney Quinn and Cammie Scott, who have promoted the campaign on their respective social media channels as well.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim