Walgreens Boots Alliance brands are getting behind social issues rather than just selling products. For example, the company’s Sleek Makeup brand silenced Makeup Shamers late last year with a campaign called My Face, My Rules. This month, the Soap & Glory banner revealed a campaign called More Than Lips, an initiative that reinforces the notion that women should always speak up and share what makes them feel powerful.
The campaign microsite, along with the brand’s YouTube channel and Instagram account, features a two-minute video to highlight the campaign message and encourage viewers to join the conversation by sharing the video on their own social sites with the hashtag, #MoreThanLips.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion