By  on February 23, 2018

Walgreens Boots Alliance brands are getting behind social issues rather than just selling products. For example, the company’s Sleek Makeup brand silenced Makeup Shamers late last year with a campaign called My Face, My Rules. This month, the Soap & Glory banner revealed a campaign called More Than Lips, an initiative that reinforces the notion that women should always speak up and share what makes them feel powerful.

The campaign microsite, along with the brand’s YouTube channel and Instagram account, features a two-minute video to highlight the campaign message and encourage viewers to join the conversation by sharing the video on their own social sites with the hashtag, #MoreThanLips.

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