By  on January 25, 2017

Demand for high levels of service in the beauty department is at fever pitch as retailers strive to keep shoppers in brick-and-mortar stores.

Online shopping is convenient, but beauty remains a high-touch category. “Beauty talent is the heartbeat of the industry. They [beauty advisers] are the ultimate influencers and without them, sales stop,” explained Scott Gurfein, the founder of skin-care brand Freeze 24-7.

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