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Beauty Inc issue 11/13/2009

With health care reform headlining the news and a U.S. president whose favorite relaxation retreat is the basketball court, physical fitness has hit prime time. (Who among us doesn’t obsess over Michelle Obama’s arms?) Designers jumped on the treadmill, with looks ranging from healthy athleticism to medical chic. That translated into Alexander Wang’s sexy football gals (no cheerleaders, they) to Bottega Veneta’s chic take on karate cool. At Gucci, mesh insets and bungee cord lacing mixed sport with sleek glamour, while at Ashish, witty sweatshirts were covered in a blanket of sequins. Meanwhile, stark white lab coats from Calvin Klein and Givenchy or Yves Saint Laurent’s dress in scrubs blue would be the perfect uniforms for anyone working in our newly reformed system. Beautywise, the look was, well, healthy—natural, clean and sporty. Soft hair was contained in loose braids or pushed back with elastic headbands, while Wang’s statement brows provided a fresh twist on the traditional athletic under-eye glare stick.

This story first appeared in the November 13, 2009 issue of WWD. Subscribe Today.


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