Lazy summer days. Picnics in Provence. Unending fields of flowers. If it all sounds dreamy, on runways such as Alberta Ferretti, Chanel, Fendi and Etro, it was, as designers worked a sun-kissed palette and faded, frayed fabrics with hair and makeup that melded an angelic innocence with country-girl heartiness. Shades of dried rose, lavender, marigold and sunflower were crushed into pigments for clothes and makeup. The keys to this soft-wash look were bleached eyebrows and wispy white blonde hair, which made the models look as if they’d spent the entire summer outdoors. Highlighted with floral laurels at some or a flash of gold in skin or hair, the effect was sensuous, languid and redolent of the ease of the country—a perfect antidote to the apocalyptic drive of the season.