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Beauty Inc issue 11/13/2009

Lazy summer days. Picnics in Provence. Unending fields of flowers. If it all sounds dreamy, on runways such as Alberta Ferretti, Chanel, Fendi and Etro, it was, as designers worked a sun-kissed palette and faded, frayed fabrics with hair and makeup that melded an angelic innocence with country-girl heartiness. Shades of dried rose, lavender, marigold and sunflower were crushed into pigments for clothes and makeup. The keys to this soft-wash look were bleached eyebrows and wispy white blonde hair, which made the models look as if they’d spent the entire summer outdoors. Highlighted with floral laurels at some or a flash of gold in skin or hair, the effect was sensuous, languid and redolent of the ease of the country—a perfect antidote to the apocalyptic drive of the season.

This story first appeared in the November 13, 2009 issue of WWD. Subscribe Today.


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