Bill George, president and chief operating officer of Markwins North America, is shifting from the day-to-day management of Markwins’ brands. Concurrently, the company has named Stefano Curti to the role of global president of Markwins Beauty. Curti joins Markwins from his post as global president, board member and senior adviser at Genomma Lab International.
George, who has been an architect of Markwins’ brisk growth for 17 years, will work with Curti through April and assume a role as part of the company’s advisory board. Known in the industry for his solid retail relationships, George also played a key role in Markwins’ acquisitions including Physicians Formula, Bonne Bell/Lip Smacker and Wet ‘n’ Wild/Black Radiance.
Curti comes on board with more than 27 years of top-management level beauty and personal-care experience with large, global consumer companies as well as smaller, private equity and venture capital-backed start-ups. He spent 22 years, from 1990 to 2012, at Johnson & Johnson helping build its skin-care business. He was global president of the Beauty and Baby divisions, president of J&J Consumer and general manager for Neutrogena. He was also managing director for J&J in Europe, and marketing director, Europe, Africa and Middle East.
“Stefano’s appointment and this transition are exciting milestones in a succession plan that we have been pursuing for some time. This appointment is a clear affirmation of Markwins’ commitment to the future,” stated Eric Chen, chief executive officer and founder. He noted that Curti’s experience will build upon George’s imprint on the business.
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Curti added, “Bill’s leadership has paved an excellent path for us to follow and grow. I look forward to working with Bill to ensure the company is positioned for continued success through a robust transition plan.” Curti said he plans to build upon and strengthen the North American momentum while looking to accelerate growth around the globe.
Late last year, Physicians Formula celebrated its 80th year in business and enhanced up its product range. The brand expanded distribution, notably regaining its presence at Walgreens Boot Alliance. Next month, another Markwins logo — Wet ‘n’ Wild — will receive shelf space in two-thirds of Ulta Beauty’s 1,075 doors following the stampede customers made to its stores for a limited-edition unicorn collection last year on the retailer’s web site. The brand is handily outpacing overall category growth.