Actress Alicia Silverstone was clued in to the link between beauty and wellness long before the current rush to add vitamins and supplements to the beauty offer.
The star of Paramount Network’s “American Woman,” co-created a line of vitamin supplements five years ago for Garden of Life called Mykind Organics — well ahead of recent moves such as Bloomingdale’s WellChemist that stocks ingestibles and Weight Watchers’ rebranding to WW to encompass wellness. She jumped into the business when pregnant with her son and couldn’t find prenatal supplements she felt were as healthy as her diet.
This month, she’s teaming with Garden of Life to expand Mykind Organics with the launch of Herbals. The lineup includes a full range line of herbal supplements that are Certified USDA Organic, Non-GMO Project Verified and Certified both gluten-free and vegan. The range includes several items with turmeric, known to reduce inflammation; Ashwagandha for stress; and a mixture of ingredients to improve sleep. In total there are 16 supplements in a variety of forms. Mykind Organics is sold in health food stores and Amazon.
Here, Silverstone discusses her launch and the synergy between supplements and beauty.
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WWD: What makes your herbals different?
Alicia Silverstone: “Our herbals are special because we source ingredients from sustainable organic farms and use an organic, non-GMO extraction method without the use of conventional corn alcohol or other harsh chemicals.
WWD: What are your go-to health and beauty tips?
A.S.: My most highly recommended health and beauty tip is eating whole, plant-based foods. Plants are full of life and so delicious! Greens such as kale, bok choy, collards, watercress and seaweed are packed with a host of great vitamins. Eating a plant-based diet is a surefire way to help heal and nourish your body, not to mention the added bonuses of radiant skin, bright eyes and glossy hair.
WWD: What prompted you to launch your own supplement line?
A.S.: When I was looking for this type of supplement safety net in alignment with the organic, whole foods I eat daily, I was shocked to find what I was looking for didn’t exist. So, I went looking for a partner, the stars aligned with Garden of Life and together, we created an entirely new kind of vitamin and an herbal line. It hosts multivitamins in capsules and delicious gummies to more targeted nutrients like B-12 and D3 sprays that are also tasty and clean — and free of added sugar. For a beauty boost I’m super proud of our Plant Collagen Builder, which includes powerful ingredients such as organic pomegranate and amla berry that helps support the body’s own collagen production. I’m also really excited about our newest additions to the line, herbal supplements. When it comes to beauty, sleep is another crucial factor for me. Our Mykind Organics Sleep Well R&R Spray, also available in tablet, is so lovely in gently aiding you to relax pre-bedtime and transition to restful sleep. All in all, if you’re eating healthy and feeding your body with any extra supplementation support it needs, you are going to look and feel your best.