Private equity company Swander Pace Capital has acquired Swanson Health Products, a nutritional supplement retailer with a beauty component.

Swanson’s beauty lineup includes antiaging products, argan oil, bath salts, body wash, color cosmetics, facial cleansers and scrubs, hyaluronic acid, lotions, shampoo and soaps. The company also sells vitamins, minerals and other products online and through catalogs. Leland Swanson founded the Fargo, N.D.-based company as a mail-order business for nutritional supplements in 1969.

“Swanson has established itself as the leader in online and catalog marketing of healthy living products,” said Swander Pace managing director Corby Reese. “The company is extremely well positioned to take advantage of trends in healthy living, natural and organic lifestyles and a more active, aging population.”

Swander Pace, headquartered in San Francisco, has a history of investing in personal care and beauty companies. In 2013, the firm bought glōProfessional, which makes mineral-based cosmetics, plus skin-care and hair-care products. The firm also backed bath and beauty supplier Gilchrist & Soames Inc. until September, when Sysco Corp. subsidiary Guest Supply took over the business.

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Private equity firms have displayed continued interest in buying beauty companies. Cerberus Capital Management is in the process of taking over Avon North America, and Tengram Capital Partners recently picked up a stake in beauty retail concept Cos Bar.

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