By  on October 25, 2017

Last week Target opened one of its smaller, flexible-format stores in Manhattan’s Herald Square with a big emphasis on beauty.

There’s an enormous commitment to NYX Professional Makeup, a Harry’s lounge complete with shaving items positioned in the men’s apparel department and an endcap linking Shea Moisture’s roots to New York City. Target isn’t shying away from a beauty challenge — one of the largest Sephora doors in North America is right next door. And next month Ulta Beauty opens its first Manhattan site. Last month, CVS unveiled a store in Times Square with its elevated beauty format including 500 K-beauty items.

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