By  on June 15, 2016

Start-up Taste Beauty has launched its first products exclusively with Claire’s stores.

The business — run by Tom Crowley, Alex Fogelson and Sabrina Vertucci — makes flavored and scented nail polish and lip balms for tweens. The trio started the business after leaving Lotta Luv, started by Fogelson’s father Steph Fogelson, following its merger with Li & Fung. “We saw a white space in the teen and tween cosmetics market with really great high-quality flavors and fragrances, really great, innovative packaging and sort of a lean model of doing business that we thought we could really add value to our retailers and brand partners,” Fogelson said.

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