PARIS — Lancôme is adding to its star-studded roster of ambassadors, with the nomination of Taylor Hill on Tuesday.
The American model will appear in the L’Oréal-owned brand’s advertisements for makeup and skin care beginning in January 2017. The first campaign featuring Hill is being shot by Mert Alas and Marcus Piggott.
Françoise Lehmann, international general manager of Lancôme, said Hill “represents a modern Lancôme, in harmony with its time, with a subtle mix of sensuality, ingenuousness and sweet yet striking beauty.”
Lehmann added: “She is a very inspiring young woman for her generation: She is immensely curious, open-minded and has a positive outlook on life.”
The 20-year-old has appeared in advertising and walked the runways for many major fashion houses. Hill recently became a Victoria’s Secret Angel, as well.
She has recently tried her hand at acting, making a silver screen debut in this year’s “The Neon Demon,” which was directed by Nicolas Winding Refn.
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Lancôme called her a “role model of a generation of free spirits, who follow her on Snapchat and Instagram.” On social media, where Hill posts about her experiences at runway show backstages, red carpets and music festivals, she has garnered more than four million followers.
Lancôme described Hill as a “generational icon” and a “liberated young woman who, like many others, handles paradoxes like an art of happiness and a source of positive energy.”
“I love the vision behind this feminine brand,” Hill stated. “This new role of ambassadress is a major step in my career, a dream that has become reality.”
Lancôme’s other ambassadors include a bevy of models and actresses, including Lupita Nyong’o, Julia Roberts, Penelope Cruz, Kate Winslet and — most recently — Isabella Rossellini.
The brand in March said it would collaborate again with Rossellini, who was the first face of Lancôme, beginning in 1983. The actress served as its ambassador for 14 years. Lancôme signed the 64-year-old on as a “muse” or spokesmodel.