By  on October 9, 2014

Despite the stagnant teen fashion market, Millennials are still opting for beauty. But traditional media won’t cut it. Tech savvy teens crave the digital landscape and beauty brands need to step it up if they want to reach this consumer.

Mintel seems to agree. In an August 2013 research report, the firm states that 76 percent of teens aged 12 to 17 own a cell phone and those teens are more likely to use virtually all beauty and personal care products.

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