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This story first appeared in the December 11, 2009 issue of WWD. Subscribe Today.

The Four Seasons restaurant was lit up with beauty industry executives who gathered for the seventh annual WWD Beauty Biz Awards breakfast on Thursday morning. The event acknowledged 2009’s most inventive products and cutting-edge marketing techniques.

Among the attendees were Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos Inc., William Lauder, executive chairman of the Estée Lauder Cos Inc., Frédéric Roze, president and chief executive officer of L’Oréal USA, Stefano Curti, president of beauty care at Johnson and Johnson Consumer Companies, Lynne Green, global president for Clinique, Origins and Ojon, Petra Strand, founder of Pixi, Dr. Nicholas Perricone, founder and chairman of Perricone MD, Gina Boswell, president of global brands for Alberto Culver, Howard Kreitzman, vice president of cosmetics and fragrances for Bloomingdale’s, Alison Slater, vice president of retail marketing for Sephora, Louis Desazars, chief executive officer of Nars, Neil Katz, chief executive officer of Parlux fragrances, and Peter Lichtenthal, president of Bumble and bumble.

Opening the event was Wendy Liebmann, ceo and “chief shopper” of WSL Strategic Retail. Liebmann began her analysis by saying that although the financial crisis is mostly at an end, there remains much to be done in terms of reengaging and exciting a now savvy, value-conscious beauty consumer. Liebmann maintains that as the smoke clears, 80 percent of female beauty consumers say they will continue to buy only products that they need, while only 15 percent will go back to spending freely. Despite the difficult economic climate, however, Liebmann said last year was ripe with innovation, ticking off a number of retailers that reinvented themselves.

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Here is the list of awards presented and the winners:

Breakthrough Product of the Year, Prestige: Maison Francis Kurkdjian (fragrance), No Frizz by Living Proof (hair), Perricone MD Cold Plasma (skin), Clinique Even Better Makeup SPF 15 (color cosmetics).

Breakthrough Product of the Year, Mass: Coty Beauty for Faith Hill and Tim McGraw (fragrance), Nexxus Salon Hair Care Dualiste (hair), Olay Professional Pro-X (skin), Cover Girl & Olay Simply Ageless (color cosmetics).

Newcomer of the Year: Lauren Luke (person), Bakel (brand).

Most Innovative Ad Campaign: Bare Escentuals Matte (prestige), Axe The Fixers (mass).

Most Innovative Marketer of the Year, Prestige: Parlux Fragrances Inc. (company), Francois Nars of Nars Cosmetics (person).

Most Innovative Marketer of the Year, Mass: Maybelline New York (company), Petra Strand of Pixi (person).

Retailer of the Year: Bloomingdale’s (department), Duane Reade (mass), Sephora (specialty).

Best Executed Launch Strategy, Prestige: Coty Prestige for Lola by Marc Jacobs (fragrance), Bumble and bumble Styling Bar at Bloomingdale’s (hair), Lancôme Génifique Youth Activating Concentrate (skin), MAC Hello Kitty Collection (color cosmetics).

Best Executed Launch Strategy, Mass: Demeter Fragrance Library (fragrance), Aveeno Nourish+ Hair Care (hair), Garnier Nutritioniste (skin), Hard Candy (color cosmetics).



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