By  on February 21, 2018

Andrea Blieden has been named U.S. general manager of The Body Shop. Blieden was first assigned the role of acting general manager last October following the acquisition of The Body Shop by Natura.

“I am very passionate about The Body Shop’s story, values and product,” Blieden said. “From its impact on community trade to its activist spirit started by the founder, Anita Roddick, The Body Shop deeply cares about its customers, the communities it does business in and the overall wellbeing of the world.”

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