While China remains one of the most important markets for Western brands to excel in, it has also become increasingly complex. Both local and South Korean brands are quickly gaining ground in the market, as are specialty chains and online retailers. At the same time, consumers are becoming ever-more sophisticated and demanding as they are inundated with information from multiple sources. In such a competitive environment, the country’s top beauty editors have solidified their credibility in the eyes of consumers. Here, four leading journalists from the style world weigh in on the evolution of the Chinese beauty market, and share their views on where it’s headed.
This story first appeared in the February 7, 2014 issue of WWD. Subscribe Today.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos