By  on April 19, 2019

In the cannabis beauty and wellness space, two distinct marketing camps have emerged.

One, championed by mostly California-based companies centered around the medicinal benefits of cannabidiol — CBD — is loudly beating the education drum. The other, comprised of brands looking to capitalize on drastic increases in consumer interest around cannabis products, focuses on marketing hemp seed oil, which most are calling cannabis sativa seed oil and has no CBD in it.

To continue reading this article...

load comments
blog comments powered by Disqus