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Three’s a Charm

NEW YORK — With its newest entry, Hypnôse, Lancôme is aiming to occupy the top three slots in the prestige mascara market within a year. Hypnôse is being marketed as a custom-volume mascara and joins the top-selling...

NEW YORK — With its newest entry, Hypnôse, Lancôme is aiming to occupy the top three slots in the prestige mascara market within a year. Hypnôse is being marketed as a custom-volume mascara and joins the top-selling Définicils and Flextencils formulations in Lancôme’s portfolio in May. Industry sources estimate it could do upward of $20 million at retail in its first year on counter in the U.S. For more, see “Lancôme to Add Volume.”