By  on September 16, 2019

Tiffany & Co. is betting on modern love.

The company, which revived its fragrance business in 2017, is launching a new fragrance pillar. Called Tiffany & Love, the pillar makes its U.S. debut on Oct. 1 with two fragrances, including the brand’s first male fragrance. Tinted with variations of the Tiffany’s signature robin egg blue, the bottles were designed by Reed Krakoff, marking the chief artistic officer’s first full fragrance project for the brand.

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