VIVA MAC: MAC launched its fourth Viva Glam ad campaign during Grammy week in Los Angeles with Elton John, Shirley Manson and Mary J. Blige as the faces behind a new rose-and-gold-shimmer lipstick. The ad, shot by David LaChapelle, captures the beaming celebs against a hot-pink stage emanating pink and fuchsia sunbeams dotted with cotton-candy clouds. Ads appear in magazines and the lipsticks hit stores this month. MAC president John Demsey projects sales of the lipstick, 100 percent of which will be donated to the MAC AIDS fund, will top $10 million over the next two years. To date, a total of $23 million has been raised by the Viva Glam campaigns with RuPaul, K.D. Lang, Lil’ Kim and Mary J. Blige as past spokespeople.
FIRST IN FRAGRANCE: Le Club des Createurs de Beaute catalog — the joint venture between the L’Oreal and 3 Suisses International — has named 26-year-old French designer Claire Commeau the winner of its annual fragrance creation competition. Commeau snapped up a check for the equivalent of $6,920 for her fragrance called Etats d’Ame (states of the soul). The juice, concocted by Fragrance Resources, includes top notes of bergamot, lemon and pineapple; heart notes of rose and freesia, and base notes of peach and musk.
The fragrance will be available in Club des Createurs de Beaute catalogs starting in January 2003. However, a teaser and tester campaign will kick off this September.
PRODUCT PARTY: The world’s most extravagant beauty counter will materialize — for one night only — in Grand Central’s Vanderbilt Hall on March 7 from 6:30 to 8:30 p.m. More than 300 of the year’s newest products — all hoping to be named the best — will be presented and demonstrated to industry insiders at the 2002 Cosmetic Executive Women (CEW) Beauty Awards Product Demonstration and cocktail party. The event is open only to CEW members and is free of charge.
The event is the opening act of the 2002 CEW Beauty Awards, which will involve having editors and other insiders vote for the best products in each of 17 categories. For 2002, CEW has refined the ballot book to contain a more descriptive product profile that outlines innovation and direct benefits to the consumer. Winners of the Beauty Awards will be announced at the CEW Beauty Awards Luncheon at the Waldorf-Astoria on April 17.
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WALK ON THE WILD SIDE: Aveda’s always been a friend of nature — and now the U.S. Fish and Wildlife Service has recognized that, honoring the company with its Corporate Wildlife Stewardship Award. Established in 1991, the award recognizes corporations whose activities demonstrate a commitment to environmental responsibility.
The award was spurred by Aveda’s collaboration over the last several years with the Medicinal Plants Working Group, a coalition of the Plant Conservation Alliance and USFWS-facilitated consortium dedicated to solving problems of native plant extinction and habitat restoration. Aveda helped develop and launch the MPWG’s Web site, and more recently, took an active role in planning the Industrial Leadership for the Preservation of Medicinal and Aromatic Plants Symposium, held in Philadelphia this week.
CULINARY CONCEPTS: Maitre Parfumeur et Gantier, the limited distribution fragrance franchise launched 10 years ago by former L’Artisan nose Jean-Francois Laporte, has returned to the garden for inspiration. A year after introducing a celery-based scent called Grain de Plaisir, the firm has created Baime — the Provence word for basil and the name of its newest fragrance. A 100-ml. bottle of the unisex eau de toilette, which also features notes of lavender, thyme, jasmine and vetiver, is priced at $45.
ROCK-A-BYE BURBERRY: Burberry Baby Touch, the line of five unisex beauty products for babies from the famed checkered-fashion label, will bow globally this month. Industry sources estimate the line could ring up $9 million to $17 million in retail volume worldwide in its first year.
BARNEYS’ BABE: Lyn Harris, London Perfumer has teamed up with Barneys New York to create a limited edition scent, Rose en Noir. The eau de toilette launches in April and will sell for $145.
L’OREAL LAUREATE: L’Oreal snapped up two prizes at the 2002 Corporate Business Top Com Awards — the “Multimedia Grand” prize and the “Gold Top Com” for Web design — one year after the revamp of L’Oreal Group’s Corporate internet portal, loreal.com.
L’Oreal said in a statement that its reworked site has lead to a “significant increase in audience” and that the number of pages viewed has doubled in one year. In 2001, 70,000 job applications were received online and the number of Internet hires increased by 40 percent.
DALI DELIGHT: Salvador Dali has concocted a new scent, called Dalistyle, an eau de toilette for women, due out in Europe at the end of March.
Like the scent Daliflor, which was produced by Salvador Dali license-holder Cofinluxe, Dalistyle’s bottle design was inspired by the 1935 Dali painting “Femme de la Tete de Roses” (woman with a head of roses). Yet this time, Dalistyle has a “Venus de Milo” take, where the bottle is shaped like a woman without arms.
Dalistyle’s juice, concocted by Creations Aromatique’s Evelyne Boulanger, includes top notes of green pear and orange; heart notes of white gardenia and white freesia, and base notes of vanilla and white musk.
The fragrance comes in 100-, 50- and 30-ml. sprays that will retail for $44, $33 and $22, respectively. A 5-ml. will be $9.
BRONZE MEDAL: Urban Decay’s latest introduction, Baked Bronzing Powder, is set to bow this month. Described as a streak-free body and face powder that can be used either wet or dry for a golden finish, the bronzer retails for $19 and can be found in Sephora stores nationwide, select Nordstrom, Bloomingdale’s and Macy’s locations and online at Urbandecay.com. In other Urban Decay news, the company has teamed up with JVC Company of America to launch a line of car audio equipment specifically for women, Urban Decay CD Receivers. The stereos, with faceplates in Urban Decay makeup shades, also come with a mini wireless remote. Donna D’Errico — model, actress and wife of rocker Nikki Sixx — will promote the equipment.
ON THE SPOT: Space NK-owned skin care brand Eve Lom is looking to clear the complexion with it newest product, DynaSpot, an overnight blemish treatment. DynaSpot, which retails for $30 at Barney’s New York, Neiman Marcus, Neimanmarcus.com and select specialty stores, contains fennel, chamomile, tea tree oil and yarrow extract to soothe the skin while drying out the blemish.
FLIGHT OF FANCY: Madina Milano, the colorful Italian cosmetics company known for its whimsical seasonal collections, already has warmer weather on the mind. Its mauve-tinted summer makeup collection, containing sheer lipsticks and powders lasered with a butterfly motif, is due out in May. The collection also contains lip glosses, cream eye shadows, lip liners, blush sticks and skin tints. Prices range from $14 for a liner to $31 for a tube of skin tint. Also available for summer is the Madina Milano mini French Manicure kit, which contains five lacquers and will retail for $22. Products will be available at the Madina Milano boutique at 151 Spring Street or by calling 1-866-MADINA-M.
IN THE BAG: Attendees at the 12th Annual MusiCares Person of the Year celebrity auction, dinner and concert will have an extra sweet in their goodie bag — Colorlab Cosmetics’ Dolce lip gloss. The berry-flavored gloss will be available to the public at Fred Segal Essentials in Los Angeles and Laura Geller makeup Studio in New York. The event honors Billy Joel. Tony Bennett, Garth Brooks and Rob Thomas will perform.
QUICK TIME: Therapy Systems has come up with the perfect solution for on-the-go cleansing with its Quick Therapy Purifying Treatment Pads. Quick Therapy — which will launch in March — combines cleansing and treatment and contains 8 percent glycolic acid as well as comfrey, sage, yarrow extract and grape leaf extract. A jar of 50 pads will retail for $48 and will be found at specialty stores such as Henri Bendel, Private Edition in Nashville, Fred Segal Essentials in Santa Monica and select Nordstrom locations. l
ROATH RESIGNS FROM LONGS: Longs Drug Stores Corp. has accepted the resignation of Steve Roath, president and chief executive officer and member of the board of directors. Roath joined the Walnut Creek, Calif-based drugstore chain as a pharmacist in 1964.
Board member Harold Somerset, former chief executive of California and Hawaiian Sugar Company, will serve as interim president and ceo as the board conducts a search for Roath’s successor.
Among Roath’s list of contributions to the company is the role he played in the automated prescription fill center Longs opened last July. He was also instrumental in the creation of RxAmerica, the company’s pharmacy benefits management company. Roath was named president in 1991 and president and chief executive in 2000.