HOW NICE: Galeries Lafayette department store has unveiled a new perfumery concept in Nice, France. The 8,073-square-foot space, operational since September in the Cap 3000 shopping center, is primarily organized by color-coded product segment. Many items are displayed on tables and shelving units rather than on traditional stands. The idea is to allow customers to shop more easily for all types of items, from the high end to mass market and parapharmacy, explained Yvan Delhommeau, perfumery buying director for the 60-door chain. Regarding sales, the aim is for the new concept to double the department’s business in the next three years, according to industry sources. Elements of the Nice-based beauty floor will be implemented at other Galeries Lafayette locales in the future.

STRAUSS RETIRES: Charles Strauss, Unilever’s president of Home and Personal Care North America, will retire in March. He will be succeeded by Harish Manwani, currently president HPC Latin America. Strauss will remain a board member of Unilever NV and Unilever PLC until May 12, the date of the company’s annual general meetings. Strauss has been with the company for 18 years, the last four as a director. Strauss joined Unilever when the company bought Chesebrough-Pond’s in 1986. His previous posts include business group president, Latin America, and president, Lever Brothers USA.

EVERLASTING HEALTH: Vitamin Branding Corp., a New York-based manufacturer and distributor of nutritional products, is launching a nutrition line to be marketed under the Everlast nutrition brand name. Energy bars, liquid meal replacements, energy gels and protein powders are to be sold in mass, food and drugstores, as well as vitamin and sporting goods stores, beginning this month. Seth Ratner, formerly of teen prestige skin care brand Noode, serves as vice president of sales and marketing of Vitamin Branding Corp. and is heading up the launch. The Everlast product line consists of 23 items priced from $2.99 for nutrition bars to $49.95 for joint repair.

This story first appeared in the January 9, 2004 issue of WWD. Subscribe Today.