MAKEUP MOVES: Procter & Gamble, apparently still intent on proving it’s serious about beauty, seems to have formed a relationship with superstar makeup guru Pat McGrath. Procter & Gamble Cosmetics has sent out invitations for a cocktail party next Thursday during fashion week in New York with McGrath as the honoree. P&G identified her as its new creative design director.

GLAMOUROUS MAKEOVERS: Glamour magazine has booked a suite at the Royalton Hotel on Manhattan’s 44th Street the morning of Sept. 14 — an end-of-Fashion-Week stay that will feature food, goodie bags and blowouts from Frédéric Fekkai and his team of hairstylists. Invited guests will also be able to get manicures from the Essie brand, makeovers by Bobbi Brown and her team and massages from the Mario Badescu team. Not to be left out, eyebrow artist Emir and his team will wax and shape.

CREME OF THE CROP: The Estée Lauder Cos.’ La Mer brand donated $5,000 worth of skin care product to a benefit auction at “Cinema Against AIDS Venice,” an event taking place today at the 61st annual Venice Film Festival. A jar of Crème de la Mer and other products in the donated collection feature caps fashioned by British jewelry designer Theo Fennell. Other sponsors of the event, which benefited the American Foundation for AIDS research, included Dolce & Gabbana, Marni and Missoni.

CALENDAR SCENT: This fall, Avon will launch the first scent in a trilogy called Today.Tomorrow.Always. The first scent in the trio, called — naturally enough, Today — will launch in November, with Tomorrow and Always following next year. Today is a floral scent with top notes of green cactus, freesia blossoms and a hint of white pepper; a heart of “butterfly blossom,” an ingredient exclusive to Avon, the company said, and a base of silk musks and cedarwood. The juice is housed in a thick, glass-paneled square bottle. Avon will support Today, which will be available in a 1.7-oz. eau de parfum spray for $30, with print and television ads featuring Salma Hayek.

BEAUTYPHILE: Makeup marketer La Bella Donna is launching a folio called Passport to Beauty. The snake-patterned red organizer is designed to hold a compact, seven exclusively designed makeup brushes, money, credit cards, a checkbook and ID. The folio will be available in November exclusively at Bergdorf Goodman and and will retail for $200. The folio can be carried as a clutch or placed inside a larger handbag.

This story first appeared in the September 3, 2004 issue of WWD. Subscribe Today.

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