ON THE ROAD AGAIN: Dick Roderick may have succeeded at several endeavors during his career, but retirement is not among them. Only 11 months after taking his final bows as senior vice president of sales of the Designer Fragrances Division of L’Oréal USA, Roderick has returned as president of Wellbox USA, a Miami-based firm, which markets what Roderick describes as “a therapeutic massager.” It is a fitness and physical therapy device, priced at $1,595, that is designed to tone muscles, stimulate blood flow and alleviate cellulite, among other objectives.
Roderick, who turned 65 in July, said he was enjoying retirement in Danvers, Mass., but was intrigued by an offer from Thierry Philippe, chief executive officer of LPG One, the U.S. parent of Wellbox, to introduce a new product in the market. It will be positioned in the beauty world, and Roderick said he is approaching Bergdorf Goodman, Saks Fifth Avenue and Sephora.
FRENCH TWIST: L’Occitane is about to take over Rockefeller Center. Next Monday through Thursday, the French beauty company will transform the channel gardens, esplanade and rink at Rockefeller Center with more than 450,000 pieces of lavender — a nod to the heritage of the L’Occitane brand.
There will be live demonstrations of essential oil and soap-making, as well as musicians playing live French music. A party to kick off the week will be held at the Rockefeller Center rink on Monday night and VIPs such as Jean-Louis Bianco, the former mayor of Provence, are expected to be in attendance.