ROAD TO RUSSIA: Procter & Gamble, eyeing Russia as a key area for growth, and Russian Fashion Week have inked a three-year partnership. P&G’s Pantene Pro-V brand will be featured as a key sponsor of the event, held in Moscow April and October. Both P&G and RFW will heavily promote and market Pantene shampoo throughout the contract period. Russian Fashion Week has more than doubled in size since its debut in 2002. Its upcoming Spring/Summer 2005 shows, to be held Oct. 22-30, will include 75 Russian designers, as well as designers from the U.K., France and the U.S.

LIP SERVICE: The apple doesn’t fall too far from…the lips? That was the theory that Lancôme and Glamour were working under on Saturday, Oct. 2, at Trump International Hotel & Tower. The cosmetics brand and magazine were celebrating Lancôme’s new Juicy Wear Lip Colour and the brand’s Big Apple Fest commemorative apple (decorated as an objet d’art) in Columbus Circle with the first-ever Juicy Lips Contest. More than 1,000 attendees showed up at the event, with 250 puckering up to have their lips photographed and placed on display. One lucky winner, yet to be determined, will have her lips featured in the February issue of Glamour.

THE POLITICS OF MAKEUP: When John Kerry needed a last-minute makeup assist at a speech in Greensboro, N.C., in September, Meredith Sharpe — Lancôme’s counter manager at Belk’s Four Season Towne Centre location there —came to the rescue. Ten minutes after getting the call, Sharpe was bustling a bag of Lancôme products past a bemused Secret Service agent — which gave her less than five minutes to apply Lancôme’s Palette Mix in light and medium to slightly contour Kerry’s nose and Photogenic Concealer in Medium Bisque to get rid of undereye circles. Minutes after the speech, Sharpe was taking the makeup off the Dem candidate’s face — and gifting him with an eye cream for those late nights on the campaign trail.

WALGREENS PROMOTION: Steve Lubin has been promoted to the newly created position of general manager — marketing, Walgreens Puerto Rico. Lubin was previously divisional merchandise manager for fragrances for Walgreens based in Deerfield, Ill. In his new role, Lubin will oversee all aspects of marketing in Puerto Rico, including purchasing and advertising. Walgreens has undergone dramatic growth in the past few years in Puerto Rico. The position is effective in February 2005, at which time Lubin will relocate to Puerto Rico. He is a 34-year veteran of the chain.

This story first appeared in the October 8, 2004 issue of WWD. Subscribe Today.

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DEVITT’S QVC DEBUT: Makeup artist Sue Devitt is the latest beauty pro to sell her wares on QVC. Devitt, whose line is also sold at Barneys and in 52 Sephora stores, made her QVC debut in an hour-long broadcast last month, selling 11,126 of the 13,680 units on offer. Four of her products — Triple C-Weed foundation, three-piece intensifying eye color with sharpener, Starbrights Cheek Gel & Lip Gloss Trio, and Lipsticks and Lip Liner three-piece set with sharpener — sold out. With an average sale price of $45 per product, Devitt sold about $500,670 in her first appearance. She’ll return to QVC on Nov. 22, showcasing two limited-edition holiday palettes — Naughty and Nice, which contain eye shadows and lip gloss and retail for $32.

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