Elaine Irwin-Mellencamp at Almay Oasis.

<B>SKIN CITY:</B> Duane Reade is debuting high-end skin care centers in four Manhattan stores this week, each of which will feature brands such as Vichy, Eucerin and Eau Thermale Avène. The centers, to be called Skin Fitness Centers, take a cue...

SKIN CITY: Duane Reade is debuting high-end skin care centers in four Manhattan stores this week, each of which will feature brands such as Vichy, Eucerin and Eau Thermale Avène. The centers, to be called Skin Fitness Centers, take a cue from the upscale store-within-a store versions in Brooks and CVS stores, which debuted in September 2002 and March 2003, respectively. Depending on the size of the Duane Reade store, the centers will measure between 9 feet and 16 feet and will naturally look to communicate the dermo-cosmetic category to consumers. Each center will have skin care advisers, who will not only help with product selection but also perform computerized consultations for consumers. Eau Thermale Avène, for example, will allow beauty advisors to create personalized skin care regimens using products from their line. The new centers can be found at Duane Reade locations at 1 Penn West at 34th Street, 773 Lexington Avenue at 60th Street, 535 Fifth Avenue at 44th Street and 625 Eighth Avenue at 40th Street. 

MIRZAYANTZ PROMOTED: International Flavors & Fragrances Inc has promoted Nicolas Mirzayantz to the post of senior vice president of fine fragrance and beauty care effective Oct. 1. Previously, he was vice president of global business development for fine fragrances and toiletries. Mirzayantz, an IFF veteran of 16 years, will have full responsibility globally for fine fragrance and beauty care in his new position. Additionally, Graciela Ferro has been promoted to the newly created position of vice president, sales of global accounts for IFF. Previously, Ferro was vice president and regional manager for Latin America. Hernan Vaisman, currently regional finance director for Latin America, will succeed Ms. Ferro. Also, Christopher E. Gibson, currently deputy regional manager for North America, will become vice president and regional manager for North America.

ALMAY HITS HIGH ROAD: Almay was on hand at the Telluride Film Festival held in Telluride, Colo., Sept. 4 and 5, to launch its new spa collection and pamper celebrities, filmmakers and their guests at its Almay Oasis mini day spa. A team of aestheticians from the Golden Door Spa at the Wyndham Peaks Resort in Telluride treated spa visitors to reflexology and chair massage using the Almay spa products. Almay spokesperson Elaine Irwin-Mellencamp reported from the Almay Oasis for a segment that appeared on “Extra” Thursday evening.

This story first appeared in the September 10, 2004 issue of WWD. Subscribe Today.

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BEAUTY TOUR: Avon’s third annual Let’s Talk Beauty Tour, a big rig truck that doubles as a mobile marketing initiative, rolls into New York today for a three-day stop at the Pathways To Beauty & Well-Being consumer beauty show taking place at the Jacob K. Javits Convention Center this weekend. From Sept. 10-12, show visitors who stop by the Avon-branded truck parked on the showroom floor may receive a complimentary makeover and skin consultation with an Avon beauty advisor, and also enter to win a trip to the Bahamas. Patrons can help stamp out breast cancer at the Avon Kiss Collage, a wall where visitors can make a $1 donation to the Avon Foundation Breast Cancer Crusade.

SMARTY PANTS: L’Oréal Paris and Glamour magazine are hosting a luncheon today for Glamour’s Top 10 College Women Awards, an annual competition that recognizes 10 women for their leadership on campus, involvement in the community, scholarship and goals. Each winner receives a cash prize, a trip to New York, opportunities to meet with top professionals in a variety of fields, a write-up in Glamour’s October issue and a gift basket from L’Oréal Paris. The luncheon begins at noon and will be held at Condé Nast’s headquarter’s located at 4 Times Square. Former congresswoman Patricia Schroeder is the event’s featured guest speaker.

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