By  on February 21, 2018

The influencer marketing landscape can be tricky, but Traackr’s latest report on global influencer marketing details ways for brands to create effective influencer programs.

“As the influencer marketing space has grown and evolved in the last couple of years and has become more competitive and crowded, so has the selection process,” said Holly Jackson, director of consumer enablement at Traackr. “We need to move away from just looking at one signal to choose influencers, like who has the largest audience, and instead move toward a more strategic formula that looks at both quantitative and qualitative signals.”

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