By  on May 18, 2017
Beautycon Festival

Within the changing beauty retail landscape, digital savvy brands that bear the imprint of enticing experience are winning the hearts of Generation Z.

In collaboration with Beautycon, which is hosting its ninth festival this weekend in New York, Trendalytics reports that 73 percent of Generation Z department store purchases were done in store, thanks to innovative and social media worthy in-store experiences.

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