True Isaac Mizrahi Cosmetics has named celebrity makeup artist Molly R. Stern as its on-air host alongside the brand’s designer, Isaac Mizrahi.
The duo will make its first QVC appearance on Jan. 18 during the channel’s Inspired Style segment.
Stern, said Mizrahi, is “the absolute perfect fit” for the role. “She’s extremely talented, knows everything there is to know about the beauty industry, and we both have the same goal — to help women feel and look fabulous,” he added. “She is an expert in bringing out the best in every woman she works with, and her approach to beauty has earned her credibility not only with Hollywood’s elite and world-renowned fashion photographers, but everyday women as well.” Stern’s high-profile clients include Reese Witherspoon, Amy Adams and Maggie Gyllenhaal. Stern also has helmed a contemporary apparel line, M.R.S.
“I have always loved Isaac’s design vision and admired his passion for making women look and feel beautiful,” said Stern. “We have a shared mission for making every woman feel confident and gorgeous every day. I believe my beauty and makeup application expertise will be a wonderful complement to Isaac as we work together to show women how incredible the True Isaac Mizrahi beauty products truly are.”
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Mizrahi launched his 144-stockkeeping-unit True Isaac Mizrahi collection of color and skin care in February 2015. The line is produced by True Cosmetics and managed by Xcel Brands (which bought Mizrahi’s brand in 2012) and sold on QVC, qvc.com, isaacmizrahi.com and is in more than 150 stores, including Beauty Brands, select spas and specialty retailers. Sku’s range in price from $10 to $68.
“My color sense has always been my calling card,” Mizrahi told WWD at launch, about his decision to make a big splash with the collection. “We’re not dipping a toe in the water, we’re jumping in the lake. And one of my goals as a designer has always been to get my customer to look in the mirror the right way. I don’t want her to buy this because it’s a big fantasy, but because she will look in the mirror and think she looks good.”