By  on September 19, 2017

Allure and Ulta Beauty are partnering to bring editor-approved beauty products to the masses.

“Shop Like a Beauty Editor” displays are rolling out into all 1,010 Ulta Beauty doors on Tuesday for two weeks, complete with booklets that walk shoppers through Allure editor product picks and personality profiles. The pamphlets will also be in Allure’s October issue, which identifies the 283 Beauty of Beauty award winners.

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