By  on November 9, 2017

Ulta Beauty has officially landed in New York.

The Illinois-based beauty retailer marked the grand opening of its first Manhattan location with a press event on Tuesday, where store executives walked editors through the sprawling 12,000-square-foot space. The store — located on the Upper East Side between Third Avenue and Lexington at 188 East 86th Street — holds 20,000 products from 500 brands, plus a 10-chair salon in the back. The retailer operates stores in the Tristate area, Queens and Brooklyn, but this is the first location in Manhattan.

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