By  on November 8, 2018

Ulta Beauty is now doing M&A.

For the first time, the beauty retailer has made two investments and two acquisitions as it works to ramp up personalization. The business has invested in digital workflow partner Iterate and online booking tool Spruce, and acquired two businesses — QM Scientific and GlamST — which will allow Ulta to better build out its augmented reality and artificial intelligence capabilities, especially as it relates to personalization.

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