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Ulta Beauty Partners With’s Instagram will feature posts and stories with shoppable content that links to the retailer’s e-commerce site., the shoppable content platform, has signed its first official partnership with Ulta Beauty.

The RewardStyle-owned platform that works with influencers is teaming with the beauty retailer to create shoppable content with influencers that links to Ulta Beauty’s e-commerce site. MediaHub, a digital marketing and advertising agency, helped bring the partnership to life.

“We know our guests are socially inspired and that influencers are impacting their purchasing decisions,” said Shelley Haus, senior vice president of brand marketing at Ulta Beauty. “We also know that they have a multitude of options to shop beauty today. Our partnership with allows us to have a unique opportunity to amplify our efforts, challenge traditional retail models and focus on our increasingly mobile-first shoppers.”

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Ulta Beauty is working with various influencers — including Sona Gasparian, Courtney Shields, Destiny Thompson and Sarah Tripp, among others — to create the shoppable content. Every Wednesday for 15 weeks,’s Instagram will feature #LTKxUltaBeauty stories and posts with these influencers showing some of Ulta Beauty’s summer launches. The partnership officially began on May 2.

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“We are so excited to partner with Ulta Beauty this summer to expand’s presence in the beauty space,” said Sarah Bertness, senior manager of global content strategy at “As we see consumers moving exclusively to mobile for one-stop shopping with the app and more influencers expanding their content across verticals and sharing their beauty routines, this collaborative partnership allows us to connect the two in a valuable and actionable way.”, which works with nearly 30,000 influencers and 3 million consumers, drove sales to $1 billion in 2017 with its influencers. While has worked with other beauty retailers in the past, the partnership with Ulta Beauty is the first of its kind because it explores the platform’s beauty vertical in a bigger way and in a long-term capacity.