By  on March 11, 2018

Beauty giant L’Oréal is turning to tech to bring more personalized potential to its skin-care business.

Guive Balooch, global vice president of the beauty brand’s Technology Incubator team, was in Austin at South by Southwest, sitting on an artificial intelligence panel and showing off the company’s latest hardware — a countertop machine that uses wireless Near Field Communication and a centrifuge-like component capable of producing individualized skin-care formulations.

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