L’Oréal-owned color cosmetics brand Urban Decay has inked Ruby Rose Langenheim — better known as Ruby Rose, the Australian model, DJ, recording artist and actress — to a spokesperson deal.

Urban Decay summed up the partnership with one word: “Obviously.”

Like the edgy color brand, Rose — who is perhaps best-known in the U.S. for her role as Stella Carlin in “Orange Is The New Black” — is unafraid to speak her mind and is comfortable in her own skin. She identifies as gender fluid, and is a champion of self-expression. She is also the face of Ralph Lauren’s Denim & Supply spring campaign.

“Urban Decay believes in supporting individuality and personal self-expression, two values I hold very dear, because everyone deserves the freedom to explore their personality and discover their true selves,” said Rose of the partnership.