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Valentino Uomo Dominates French Fifi Awards

The French fragrance industry event marked its 23rd anniversary.

PARIS — French fragrance industry executives turned out en masse to celebrate the French Fifi Awards, held Tuesday night in the Pavillon d’Armenonville nestled among trees in the Bois de Boulogne in Paris’ outskirts.

They marked the 23rd year that the Fragrance Foundation France hosted the event, during a sit-down dinner for more than 470 professionals.

The biggest winner of the night among the fragrances launched in 2014 was Valentino Uomo, from Valentino, which swept two prizes in the men’s category: best scent and bottle design – voted on by industry professionals – and the Fifi d’Or Masculin – chosen by a small jury of people from the artistic and cultural worlds.

Jean Paul Gaultier, Pierre Hermé, Dorothée Gilbert and Ali Mahdavi were among those participating in the Fifi d’Or award selection, which was new this session. The prize recompenses a scent for all of its qualities – including advertising, fragrance and bottle design.

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Two scents boasted a couple of awards each: Black Opium from Yves Saint Laurent and Guerlain’s L’Homme Idéal.

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Industry professionals handed Black Opium prizes for the best fragrance and best advertising campaign for a women’s scent.

L’Homme Idéal was chosen as the best men’s scent in selective distribution by 26,000 people from the public who voted online and as the best advertising campaign for a men’s fragrance by industry professionals.

The other prizes went to:

• La Panthère by Cartier for best women’s bottle design, according to industry professionals;

• Guerlain’s La Petite Robe Noire Eau de Parfum Couture for best women’s fragrance in selective distribution, according to online voters;

• Lascad’s Double Je d’Eau Jeune and Daniel Hechter’s Jeans Brut for best women’s and men’s fragrances in mass-market distribution, according to online voters;

• Yves Rocher’s Quelques Notes d’Amour and L’Occitane’s Mer et Mistral for best women’s and men’s fragrances sold in a brand’s own stores, according to online voters;

• Burberry’s My Burberry for the Fifi d’Or Feminin.

Another jury, made up of 25 industry experts, named Cuir d’Ange by Hermès the best fragrance from a big brand’s collection. It also recognized Corsica Furiosa from Parfum d’Empire as the best niche fragrance.