Limited Brands Inc. has named Shashi Batra, currently president of N.V. Perricone, as president of Victoria’s Secret Beauty, effective Jan. 22.


He will report to Sharen Jester Turney, president and chief executive officer of Victoria’s Secret. Batra replaces exiting Victoria’s Secret Beauty ceo Christine Beauchamp.

“Christine did a phenomenal job of taking Victoria’s Secret Beauty to the next level, and I plan to build on that success,” said Batra in an exclusive phone interview. “We are competing against all of the freestanding brand stores, department stores and other channels. We have an opportunity to make it even more competitive in the business, and we will do that by building on all of the beauty categories —skin care, fragrance and color.”

Batra, who helped establish Sephora in the U.S., has also held key positions at

Saks Fifth Avenue

, Macy’s, Estée Lauder and Christian Dior.

For more, see Thursday’s issue of WWD.  

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