By  on August 8, 2017

Volition Beauty has a new retail partner: Sephora.

The San-Francisco-based beauty brand, which crowdsources its product ideas, is to launch online with the retailer on Aug. 8, and will bow in 50 doors in mid-September. This is Volition’s first entry into bricks-and-mortar distribution — the brand launched in August 2016 on QVC.

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