By  on October 22, 2018

As the vice president of merchandising for beauty at Walmart, one might picture Jody Pinson immersed in big data. After all, Walmart is the largest purveyor of mass-market beauty products in the U.S., if not the world, with domestic beauty sales estimated to exceed $4 billion. (Walmart does not break out category sales and did not comment on estimates.)

The retailer rings up a mind-boggling 140 million transactions per week. And, picture this: Walmart sells 1.6 mascaras every second — or almost 50 million per year.

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