By  on January 2, 2018

As the major color cosmetics brands in the mass-market rush to modernize, Wet ‘n’ Wild is quietly continuing its fast-paced growth trajectory.

In February, the brand will expand its presence in Ulta Beauty — after a limited-edition unicorn collection sold out almost immediately on the retailer’s web site last year, Wet ‘n’ Wild will roll out to two-thirds of Ulta’s 1,075 doors.

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