By  on August 30, 2019

LONDON — Beauty is helping British high-street retailers stay out of the red. As consumer spending on beauty products increases, ailing retailers like Debenhams and Boots are putting the category at the forefront of their restructuring strategy, while companies who have never been in the beauty game before, from supermarket chain Sainsbury’s to fast-fashion retailer Primark, are looking to tap into the opportunity.

“Beauty is such an accessible commodity to the consumer, so it stands to reason that high-street retailers known for pharmacy, food and fast fashion are getting into the game,” said Millie Kendall, chief executive officer of the British Beauty Council.

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