By  on January 5, 2018

It’s not just major makeup brands that are getting a makeover in 2018 — retailers are doubling their efforts to lure beauty shoppers away from online and back into stores.

On the prestige side, Saks Fifth Avenue in April is expected to complete the reinvention of its second floor into a full-fledged beauty and fragrance playground complete with service offerings as part of its ongoing flagship renovation plan. In London, Harrods is working on a renovation of its own. The retailer’s signature ground floor beauty hall will take the place of men’s on the lower ground floor, with plenty of space for disruptor brands like Huda Beauty — influencer Huda Kattan’s product line is among one of Harrods’ top five best-selling beauty brands.

To continue reading this article...

load comments
blog comments powered by Disqus